Measure
We read what AI says about you. Where you rank, where you're recommended, where you're misread or invisible — scored, and tracked over time.
Pitot Index · Audit · ARES-C
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Where signals become direction
Advise
Senior counsel on what must change before execution begins — strategy and capability for a market that machines now mediate.
Strategy · Counsel
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Build
The systems that hold a brand together. Intelligence and consistency, engineered into the tools you use every day.
ARGOS-P · Bespoke & white-label
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The way the world discovers you has already changed.
900M
people ask AI a question every week — more than the United States, European Union and Canada combined.
~1%
When AI answers a search, that's how often the source it cites is actually clicked. The visit you used to earn is gone.
−25%
A quarter of traditional search disappears by 2026, replaced by answer engines.
Your buyers now form their first impression of you inside systems you have never measured. Pitot Group measures exactly what AI says about your brand — across every major model — and tells you what to change before it costs you the sale.
The AI-mediated world, published as an index.
Pitot Index · Operational · 2.0
Our commercial intelligence product. Pitot Index applies the ARES-C framework continuously, across ten frontier AI systems and thirteen premium sectors, and publishes the readouts as sector reports, live dashboards and subscribable briefings.
Enter Pitot Index ↗EXTFive dimensions. One measurable index.
ARES-C sweeps how frontier AI systems surface, describe and recommend organisations. Coherence across all five dimensions is what the machine rewards — incoherence, however small, becomes dilution.
Signals shape perception.
Every query to a large language model returns a version of your brand. ARES-C operates as a continuous surveillance layer across ten frontier AI systems — the readout each query returns is captured, compared and held.
10Frontier AI Systems
24 / 7Continuous Surveillance
13Premium Sectors
130Brands Tracked
Engagement model.
Pitot engages at three altitudes. All engagements are senior-led.
01 · Senior-led
Every engagement is partner-fronted. There is no junior delivery layer. The person who scopes the work is the person who delivers it.
02 · Three modes
Project · time-boxed engagements, typically four to six weeks.
Retained · ongoing senior counsel on a quarterly or annual basis.
Bespoke · custom platform engineering for clients who need their own instrument.
03 · Application for bespoke
Bespoke platform work is selective. We accept a small number of engagements per year to maintain the depth of attention required. Applications open to senior decision-makers only.
The instrument we named the firm after.
A pitot is the instrument that measures airspeed and direction.
We named the firm after it because, in the AI era, brands will be measured not by what they declare but by what machines learn about them.
Pitot Group · Founding Principle
Intelligence before execution.
Pitot is a strategy and intelligence firm for premium categories where precision is baseline. We measure. We interpret. We advise.
A
Founded by Andrea Maticevic. Twenty years at the intersection of premium brands, motorsport and communications — with work across Ferrari, McLaren and OCTO Telematics. Author of The Mirror That Speaks Machine (forthcoming).
Speak with us.
All enquiries are read by a senior partner within forty-eight hours. No forms are routed to a general inbox. For matters concerning the index — subscriptions, report purchases, journalist access — please refer to Pitot Index directly.