What AI tells your buyers — and where it's wrong.
A Pitot Audit is a bespoke, in-depth diagnosis of how AI perceives a single brand against its named competitors. Where the Index reads a whole sector at a glance, the Audit reads one brand to the floor — configured to your market, your customer, your purchase context.
What you say you are — before the machine has spoken.
The starting brief is the self you would like to be read as. It is not yet a reading.
What the instrument actually sees.
Ten frontier systems. One prompt library. Five dimensions. One named cohort.
The point at which the instrument yields to judgement.
The audit's value is the interpretation, not the data.
Prices, policies, provenance, ownership — stated with total confidence to a buyer who has no reason to doubt. A brand described wrongly by a system millions consult is exposed to a risk it cannot see and is not measuring. Surfacing that misattribution is a first-class outcome of every Audit, not a footnote. Every recommendation is tied to a mechanism — change this, and here is the modelled effect on what AI says — not opinion. Findings are triple-checked for stability, and disagreement between models is reported as a result in its own right.
Most Audits lead into one of three directions. Each can also stand alone, for organisations arriving with a sharper question than the Audit is designed to answer.
Deep diagnosis, positioning and messaging architecture, roadmap, workshops and stakeholder alignment. Written for senior teams making decisions that must hold across cycles — repositioning, category moves, new-market entries, post-merger identity work, the structural response to an AI-era shift in how a brand is being read.
Intelligence dashboards, custom ARES-C deployments, loyalty systems, proprietary software. Specified, designed and delivered in partnership with selected build teams. For organisations whose question belongs at a depth syndicated intelligence cannot reach. Application only, limited in number each year.
Sector-specific AI perception, published quarterly through Pitot Index — our commercial property. The entry point to our operating layer for firms that want the cadence before the custom engagement. Subscription, single-report purchase, and press access are handled on the Index directly.
Enquiries are read by a senior partner within forty-eight hours. A short initial call establishes whether the work is a fit, the shape a proposal should take, and the sequencing the organisation can credibly sustain. Pitot does not publish rate cards; engagements are priced against scope.