Measure · Pitot Index · Operational

The Pitot Index

How AI ranks your sector — published.

The Pitot Index is our continuous, public benchmark of how artificial intelligence perceives the leading brands in a sector. We run the same fixed instrument across the major AI systems on a regular cadence, and publish the result as a league table, with pillar scores and a sector report.

See the board ↓ Open the interactive board ↗
Published snapshot

The board, as the machines read it.

Thirteen premium sectors, each scored on how the major AI systems read the brands within it. The number is the category average — the mean reading across the brands ARES-C tracks in the sector’s top ten. Select a sector for its full board.

SourceARES-C
Period2026-W22
Synced1 Jun 2026
Sectors13
Brands130
History26 wk
Index average 70.3AA−0.1 Mean reading across the sectors · 0–100 scale
01 Finance 72.0 AA ±0.0 Leader Goldman Sachs 89.2
Finance · top 10Week 22 · 2026
  1. 1 Goldman Sachs 89.2 AAA
  2. 2 Morgan Stanley 83.9 AA
  3. 3 UBS 82.2 AA
  4. 4 J.P. Morgan 82.1 AA
  5. 5 Pictet 72.2 AA
  6. 6 Coutts 70.2 AA
  7. 7 Lombard Odier 66.4 A
  8. 8 Citi 61.4 A
  9. 9 BlackRock 60.9 A
  10. 10 Julius Baer 51.9 BBB
02 Mainstream Fashion 71.9 AA +0.4 Leader H&M 86.7
Mainstream Fashion · top 10Week 22 · 2026
  1. 1 H&M 86.7 AAA
  2. 2 Zara 82.2 AA
  3. 3 Uniqlo 76.8 AA
  4. 4 Mango 76.5 AA
  5. 5 & Other Stories 74.0 AA
  6. 6 Massimo Dutti 71.6 AA
  7. 7 COS 71.0 AA
  8. 8 Arket 63.5 A
  9. 9 Gap 59.2 A
  10. 10 Reiss 57.1 A
03 Sportswear 71.9 AA −0.2 Leader Nike 86.4
Sportswear · top 10Week 22 · 2026
  1. 1 Nike 86.4 AAA
  2. 2 On 80.1 AA
  3. 3 Adidas 79.1 AA
  4. 4 Lululemon 74.9 AA
  5. 5 Hoka 72.8 AA
  6. 6 New Balance 69.3 A
  7. 7 Asics 68.8 A
  8. 8 Salomon 62.8 A
  9. 9 Arc'teryx 62.8 A
  10. 10 Puma 62.4 A
04 Mainstream Automotive 71.1 AA −0.2 Leader Toyota 88.4
Mainstream Automotive · top 10Week 22 · 2026
  1. 1 Toyota 88.4 AAA
  2. 2 Ford 85.1 AAA
  3. 3 Honda 81.2 AA
  4. 4 Volkswagen 75.7 AA
  5. 5 Nissan 69.1 A
  6. 6 Hyundai 68.1 A
  7. 7 Mazda 64.6 A
  8. 8 Kia 63.5 A
  9. 9 Skoda 60.0 A
  10. 10 Renault 55.7 A
05 Spirits 71.1 AA −0.5 Leader Hennessy 87.6
Spirits · top 10Week 22 · 2026
  1. 1 Hennessy 87.6 AAA
  2. 2 Macallan 81.7 AA
  3. 3 Johnnie Walker 76.9 AA
  4. 4 Dom Pérignon 76.7 AA
  5. 5 Grey Goose 72.0 AA
  6. 6 Rémy Martin 67.6 A
  7. 7 Patrón 64.5 A
  8. 8 Belvedere 62.6 A
  9. 9 Moët & Chandon 60.9 A
  10. 10 Glenfiddich 60.7 A
06 Luxury Fashion 71.0 AA −0.2 Leader Hermès 83.8
Luxury Fashion · top 10Week 22 · 2026
  1. 1 Hermès 83.8 AA
  2. 2 Louis Vuitton 80.9 AA
  3. 3 Chanel 78.2 AA
  4. 4 Dior 75.9 AA
  5. 5 Prada 74.5 AA
  6. 6 Gucci 70.6 AA
  7. 7 Bottega Veneta 69.3 A
  8. 8 Loro Piana 61.9 A
  9. 9 Burberry 58.7 A
  10. 10 Saint Laurent 56.5 A
07 Performance Automotive 70.3 AA −0.3 Leader Ferrari 80.9
Performance Automotive · top 10Week 22 · 2026
  1. 1 Ferrari 80.9 AA
  2. 2 McLaren 80.2 AA
  3. 3 Lamborghini 78.3 AA
  4. 4 Porsche 77.5 AA
  5. 5 Bugatti 70.7 AA
  6. 6 Koenigsegg 69.4 A
  7. 7 Pagani 68.8 A
  8. 8 AMG 63.6 A
  9. 9 Lotus 61.3 A
  10. 10 BMW M 52.1 BBB
08 Watches 70.0 AA −0.7 Leader Rolex 81.7
Watches · top 10Week 22 · 2026
  1. 1 Rolex 81.7 AA
  2. 2 Patek Philippe 80.6 AA
  3. 3 Audemars Piguet 80.2 AA
  4. 4 A. Lange & Söhne 71.5 AA
  5. 5 Vacheron Constantin 71.2 AA
  6. 6 Omega 66.8 A
  7. 7 Jaeger-LeCoultre 65.6 A
  8. 8 Cartier 65.5 A
  9. 9 IWC 61.5 A
  10. 10 Breitling 55.8 A
09 Luxury Automotive 69.5 A −0.5 Leader Rolls-Royce 85.5
Luxury Automotive · top 10Week 22 · 2026
  1. 1 Rolls-Royce 85.5 AAA
  2. 2 Bentley 78.8 AA
  3. 3 Mercedes-Benz 78.4 AA
  4. 4 Porsche 73.9 AA
  5. 5 Aston Martin 70.2 AA
  6. 6 Maserati 66.4 A
  7. 7 Lexus 62.6 A
  8. 8 BMW 61.1 A
  9. 9 Genesis 61.0 A
  10. 10 Audi 56.8 A
10 Hospitality 69.2 A +0.1 Leader Aman 81.9
Hospitality · top 10Week 22 · 2026
  1. 1 Aman 81.9 AA
  2. 2 Four Seasons 79.6 AA
  3. 3 Ritz-Carlton 78.3 AA
  4. 4 Rosewood 76.8 AA
  5. 5 Mandarin Oriental 74.2 AA
  6. 6 Belmond 68.8 A
  7. 7 St. Regis 62.5 A
  8. 8 Peninsula 58.3 A
  9. 9 Park Hyatt 56.9 A
  10. 10 Raffles 54.2 BBB
11 Beauty 69.1 A −0.1 Leader La Mer 86.5
Beauty · top 10Week 22 · 2026
  1. 1 La Mer 86.5 AAA
  2. 2 Chanel Beauté 80.1 AA
  3. 3 Dior Beauty 79.4 AA
  4. 4 Estée Lauder 73.5 AA
  5. 5 Augustinus Bader 70.7 AA
  6. 6 Charlotte Tilbury 65.3 A
  7. 7 Guerlain 63.4 A
  8. 8 La Prairie 60.4 A
  9. 9 Sisley 60.2 A
  10. 10 Clé de Peau 51.0 BBB
12 Consumer Technology 69.1 A +0.1 Leader Apple 84.8
Consumer Technology · top 10Week 22 · 2026
  1. 1 Apple 84.8 AA
  2. 2 Samsung 75.6 AA
  3. 3 Sony 73.0 AA
  4. 4 Bang & Olufsen 72.5 AA
  5. 5 Google 72.1 AA
  6. 6 Bose 69.7 A
  7. 7 Sonos 69.0 A
  8. 8 Dyson 60.9 A
  9. 9 LG 58.9 A
  10. 10 Sennheiser 54.3 BBB
13 Airlines 67.1 A +0.1 Leader Emirates 82.1
Airlines · top 10Week 22 · 2026
  1. 1 Emirates 82.1 AA
  2. 2 Singapore Airlines 71.7 AA
  3. 3 ANA 69.9 A
  4. 4 Qatar Airways 68.5 A
  5. 5 Lufthansa 67.7 A
  6. 6 Cathay Pacific 65.9 A
  7. 7 Delta 65.8 A
  8. 8 British Airways 65.0 A
  9. 9 Qantas 61.0 A
  10. 10 Swiss 53.8 BBB

A snapshot held on this site — not a live connection. The continuous, interactive board, with sector reports and history, is published at index.pitotgroup.com ↗.

What it does

It shows the shape of a sector

Who the machines favour, who they overlook, and where a brand’s signal is unstable from one model to the next.

That instability is not noise.

What it detects
Movement in how readable, trusted and recommended a brand is across the AI ecosystem — and the shape of the whole sector around it.
Why instability matters
A brand the models disagree about is a brand whose story has not yet held. Disagreement between models is reported as a result in its own right.
How it’s run

Pre-registered, and defensible

One pass per prompt, every major model, scored against a fixed rubric, with the brand universe reconciled the same way each cycle.

Uncertainty, always
Every figure carries an uncertainty band — 72 ± 4, never a false 72.3.
Pre-registration
Every cycle is pre-registered before it runs, so no result can be arranged after the fact. The wall between the public benchmark and paid work is structural, not promised.
Operational

A brand the models disagree about is a brand whose story has not yet held.

The Index is published and continuous. To read one brand to the floor instead of a sector at a glance, commission an Audit.

See the latest Index ↗ Commission an Audit →