Measure
We read what AI says about you. Where you rank, where you're recommended, where you're misread or invisible — scored, and tracked over time.
Pitot Index · Audit · ARES-C
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Where signals become direction
Advise
Senior counsel on what must change before execution begins — strategy and capability for a market that machines now mediate.
Strategy · Counsel
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Build
The systems that hold a brand together. Intelligence and consistency, engineered into the tools you use every day.
ARGOS-P · Bespoke & white-label
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The way the world discovers you is changing.
The AI-mediated world, published as an index.
Pitot Index · Operational · 2.0
Our commercial intelligence product. Pitot Index applies the ARES-C framework continuously, across ten frontier AI systems and thirteen premium sectors, and publishes the readouts as sector reports, live dashboards and subscribable briefings.
Enter Pitot Index ↗EXTSignals shape perception.
Every query to a large language model returns a version of your brand. ARES-C operates as a continuous surveillance layer across ten frontier AI systems — the readout each query returns is captured, compared, and sealed in an immutable virtual black box: the flight recorder of your brand’s machine record.
10Frontier AI Systems
24 / 7Continuous Surveillance
13Premium Sectors
130+Brands Tracked
The instrument we named the firm after.
At 40,000 feet over open ocean, the air is invisible — yet it is all that holds you up.
A pitot tube is a simple device that measures the velocity of a flowing fluid.
Without an instrument reading the conditions outside the cockpit, you are flying blind. The intelligence our instruments return — and the tools we build on it — are how a brand navigates the new era of AI‑mediated marketing.
Pitot Group · Founding Principle
Intelligence before execution.
Pitot is a strategy and intelligence firm for premium categories where precision is baseline. Measurement is where the work begins — around it sit marketing-strategy advisory, executive training and bespoke platform engineering, carried by a network of senior professionals with decades across marketing, digitalisation and brand management. We measure. We interpret. We advise. We build.
A
Founded by Andrea Maticevic. Twenty years at the intersection of premium brands, motorsport and communications — with work across Ferrari, McLaren and OCTO Telematics.